Who are we?

Anne and Darren Kennon-Anne is the day to day in-store contact. Darren is the muscle and maintenance behind the scenes (he also came up with the great store name!). Anne has worked in retail for several years, but has a long history in providing customer service working in Country Clubs for almost 10 years managing their fitness centers (she even has a masters degree in Phys.Ed., Mom and Dad are so proud!). She eventually found her longing for clothes overriding her desire to exercise on a regular basis, and attempted mass retail, as well as managing another Carytown boutique. When those didn’t work out, Anne took her customer service abilities, entrepreneurial initiative, and capitalized on Richmond’s need for stylish and comfortable maternity apparel.

What do we sell?

For starters, we sell moderate- to high-end maternity apparel. Thrown in with that is our cute and functional nursing wear, for both in and out of the house. As if that weren’t enough, we also have unique but practical baby gifts for children up to 12 months old. And lastly is our “unmentionables” section, made up of compression hose, back supports, and other “doctor recommended” pregnancy accessories.

Where are we?

3463 West Cary Street, at the beginning of Carytown, closest to the corner of West Cary and Nansemond Avenues.

When are we open?

We are open seven days a week, and we also take appointments for any time we are not open. Our store hours are Monday-Saturday 10am-5pm, Sunday 12noon-5pm. Holiday hours may vary.

Why are we here?

We are here to provide pregnant women a wardrobe that is consistent with their pre-pregnancy style (aka, real life style). We understand that pregnancy is an exciting and special time in your life, whether this is your first or fifth pregnancy. Our styles are in line with current fashions, and ordered in limited quantities. This way, you don’t see your “got to have that amazing outfit” on every pregnant woman in town!